Matt Yonkovit, Nithya Ruff, Jana Iris, Emily Omier
Tactics for a for-pay service are much different than a for-pay thing.
Open source needs reach and adoption. Products also require revenue & growth.
Hashicorp, as an example, had difficulty transitioning from a successful open source project towards building an actual business from it. Maintaining and communicating transparently with the community was super important for them.
Q: We have a whole marketing thing for our business. They are super disconnected from our OSPO. Our product doesn’t have this paid/free split like a hashicorp does. Should marketing have a role?
Kinda bummed that the whole talk is from the perspective of marketing for teams that sell a product and have open source in the same vein.
hashicorp pillars of marketing:
- Knowledge scharing
- Education
- Trust building
- Design with empathy
“Marketing doesn’t end”
- if you have a bug and it’s been a year.. that’s negative marketing
- if you are a jerk in slack.. that’s negative marketing
You need to be open, honest and welcoming.
Marketing re: contributions.. what about marketing re: recruitment?
What are the priorities and metrics for the marketing group? Is there a recruitment tie in w/ their efforts?
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DONE Completed: 2022-08-16 Comms objectives:
- promote ebay’s reputation, credibility and global impact, especially with enthusiast customers
- Position ebay as a tech innovator, ecommerce leader to the next generation
- inspire & evangelize employees to delivery best-in-class execution while living our DNA.
They do not currently tie into recruiting.