Matt Yonkovit, Nithya Ruff, Jana Iris, Emily Omier
Tactics for a for-pay service are much different than a for-pay thing.
Open source needs reach and adoption. Products also require revenue & growth.
Hashicorp, as an example, had difficulty transitioning from a successful open source project towards building an actual business from it. Maintaining and communicating transparently with the community was super important for them.
Q: We have a whole marketing thing for our business. They are super disconnected from our OSPO. Our product doesn’t have this paid/free split like a hashicorp does. Should marketing have a role?
Kinda bummed that the whole talk is from the perspective of marketing for teams that sell a product and have open source in the same vein.
hashicorp pillars of marketing:
- Knowledge scharing
- Education
- Trust building
- Design with empathy
“Marketing doesn’t end”
- if you have a bug and it’s been a year.. that’s negative marketing
- if you are a jerk in slack.. that’s negative marketing
You need to be open, honest and welcoming.
Marketing re: contributions.. what about marketing re: recruitment?